Affiliate Marketing : How does it work ?
Certain way of earning some extra bucks anytime anywhere is a fruitful thing if anyone thinks of it. Many people sure do want to have such opportunity to get certain extra income with out doing the same boredom of day-to-day work. Affiliate marketing is one of the ideas where a person can get some extra money by advertising a product of the company in social platform. This idea is getting a good outcome from the marketing site too but every good idea does have its little drawbacks.
WHAT IS AFFILIATE MARKETING?
Affiliated marketing is one type of online process where the ‘affiliate’ does the advertisement of the product of the seller to the consumer through social media platform. And, by this the affiliate earns money. Basically, in these marketing the affiliate manages their audience to buy or look out for the product of the producers or sellers. If the consumers like the product and by it using the affiliated link than the affiliate will get some commission from the sell.
The affiliate doesn’t have to be the producers. They are basically a third-party inter-actor, who interacts with the audience to make them buy the suggested product or service. Affiliate may be blogger, social media platform or websites. In this way, a person can get a healthy income based on the consumer reaction on the service. The reason for using affiliate marketing is to increase sells which will be a win-win situation for the seller as well as for the marketer.
HOW DOES AFFILIATE MARKETING WORKS ?
As affiliate marketing is a certain way of connecting consumers to the sellers or manufacturers. It sure does have certain processed for the smooth running of the whole business structure. Because, affiliate marketers have the ability to leverage a section of various consumers and direct them to connect to the seller’s requirement of good strategy along with certain benefits are required.
It does require different steps :
- Manufacturer or the seller of the product
- Affiliate or the advertiser
- The audience or the targeted buyers
THE MANUFACTURER OR THE SELLER OF THE PRODUCT
The manufacturer or the seller can be the direct producer or can the a big brand holding business entrepreneur, vender, merchant, or ecommerce shopping sites as well. They have the stock different variety to of goods to be sold. It may be beauty product, household goods, services, and other objects etc. Also, don’t need direct involvement in marketing. They can get profit from the sold product by the consumer directed by the affiliate. Also, they can make few affiliates to advertise their product by paying them (commission on the product may or may not be included).
THE AFFILIATE OR THE ADVERTISER
The affiliate can be any individual or a small marketing group. The affiliate has the ability to attract certain group of consumers to direct them to buy the product. If the consumer buy the certain product the affiliate gets commission on the sold. But, the affiliate has to follow certain norm to attract the audience’s attention.
- Affiliate has to find certain company programs to join.
- They have to search for offers that promoted to the consumer.
- The have to make unique link for each affiliated product.
- They have to keep the link in their blog, social media platform or websites.
- They have to fix the certain commission which to be earned on each product.
Affiliate marketers get payment in different ways such as :
- They may get pay by the selling of the products. The sellers pay the affiliate after the successful purchased done by the consumers through the affiliated link. The markets get certain amount of commission on each product sold. Practically the affiliate has to induce interest in the investor in such a way that they by the referred product.
- Sometimes the affiliate has to just work in their convincing capabilities so that they can refer the consumer to go through the affiliated link and to check the main marketing website by clicking their link. It’s basically one clicks and count process. The marketing management will see how many customers checked on their website through the affiliated website. The affiliate gets paid on the number of web traffic.
- The last process requires seer strategy of convincing the customers. They have to go through the main website of the marketers and perform certain actions asked to them weather to like, subscribe, rate, filling form, making account etc. this also gets the affiliate a certain share or money.
Affiliated marketing channels are :
- Social media
- Paid searched focus microsites
- Referrals sites
THE AUDIENCE OR THE TARGETED BUYERS
They are the last and the main step of the whole. They are the certain audience of the affiliate who will complete the whole process. Whether they know the product earlier or not, if they are convinced that the product is useful for them, then they will go through the provided link to buy the product of their wish. Once the purchase become successful, the affiliate marketer and the seller gets the profit.
Sometimes for certain product they have to pay extra money which the seller includes in the product as the affiliates commission. That is the products original price gets increased which is a kind of loss for the consumer. Sometimes the consumers are oblivious about the fact or maybe they knee it and ignore but either may sometimes they pay more in this whole scenario.
ADVANTAGES AND DISADVANTAGES OF AFFILIATED MARKETING
It can be side income for certain person with . It just based of the public convincing strategy. A good orator that can convince the public will help them to earn a little more other than their main job. It doesn’t require the public review for the business to carry on. If you can divert the public to the main marketing site. The product review of the public will be on seller’s head. It is flexible in its own way and good e.g., for work from home part time. It’s a less costly advertisement and also a performance based reward process.
Most of such platform are a good subject to fraud. Many of the main fraud sellers ask to fill up form to collect personal data and misuse it. Most of the time payment process give many information of banking details to such site. Because, after affiliate divert the consumer to the sellers no one is them to check on the authorization of much sites which leads to many thefts. Their may be bug problem while online which may lead many hackers to hack the affiliated sites to collect information’s.